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IHR.com Sends Highly Qualified Traffic
to Client Sites
What is qualified traffic?
Getting lots of highly qualified traffic to your site is significantly more important than simply getting lots of traffic.
Qualified traffic equals "Internet users most likely to become your patients / customers."
How can you get qualified traffic to your site?
IHR sends highly qualified traffic which is defined as Internet users who:
- Want infertility services in your geographic area (if you're
offering services in a particular area)
- Are motivated to purchase your services or products
The table below shows the typical problem of unqualified traffic from search engines, and the IHR solution.
| The Problem | The IHR solution |
| Geography: Assume you provide fertility services in New York and an Internet user in Los Angeles finds your website in a search engine by doing a keyword search on "ICSI." This person will probably not travel to New York for your services. | Assume an Internet user selects the IHR.com Infertility Clinics page containing a list of service providers, then actively clicks thru to the New York section, then actively clicks thru to your site. This user is clearly looking for services in New York. |
| Motivation: Assume you provide tubal reversal services, so you purchase the keywords "tubal reversal" for $.50/click-thru in Overture. The Internet user who clicks thru to your site may only be interested in educational information about tubal reversal, so may not be likely to become a patient. | Assume an Internet user selects the IHR.com Tubal Reversal Doctors page containing a list of service providers. At this point, we can assume they are actively looking for services, rather than education. That user can also review the IHR.com educational pages before they click thru to your site. |
Additional Factors for Quality Traffic
In addition to the above factors, there are other factors to measure the quality of traffic from IHR.com, including: visiting lots of your pages, staying on your site for a long time, and not simply bouncing off your site. IHR clients have reported that users from IHR.com tend to stay on their sites for relatively long periods of time.
Here are these factors, as reported by Google Analytics, for some clients. Referrals from IHR.com, on average, had the following characteristics when they clicked-thru to client websites (monthly reports):
| Client | Number of referrals | Visited the following number of pages | Number of minutes stayed on the website | Bounce rate (percent of clients that went to one page and then clicked back to IHR.com) |
| #1 | 155 | 8.1 pages | 7.3 minutes | 12% |
| #2 | 298 | 4.7 pages | 7.5 minutes | 25% |
The IHR.com pages provide successive screening,
in order to send
only the most highly qualified traffic to your site.
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Start getting more patients, clients, or egg donors today! Complete IHR's online Order Form. If questions, contact IHR |
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