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Tracking Click-thru's Inside Your Website

IHR typically sends a substantial, and highly targeted, amount of click-thru traffic to client websites. However, some clients additionally want to track how many of those click-thru users took some action on their website, such as completing an information-request form.

Here are a couple of methods for tracking this action:

• Add a dedicated form for IHR traffic. This is probably the simplest method. IHR can send a user directly to a dedicated action form on your website and you can then see what percent of them actually complete your form. One downside of this method, though, is that IHR has to send the user to your dedicated form (rather than your home page), otherwise the users would have no way of finding the dedicated form once on your website.
   
• Track the user thru your website via cookies. You can also track users thru your website, by placing a "cookie" (i.e. a small piece of computer code) on their computer. IHR can send the users to any page on your website and you can then track them until they complete a particular action, such as completing a form. Your website developer should be able to help you with this.
   

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