IHR.com Advantages Over
Standard Search Engines
Standard search engines (e.g., Google) can send traffic to your infertility Web site, which provides some effective promotion benefits:
- You don't have to pay the search engine for the traffic.
- Users can find your site with the exact keywords you wish (e.g. "IVF New York").
However, the IHR.com Web site promotion offers numerous advantages over standard search engines.
NOTE: For a comparison of IHR.com Pay Per Click (PPC) promotion over search engines' PPC, refer to our IHR.com Advantages Over PPC Search Engines page.
| Promotion via IHR.com |
Promotion via Search Engines |
|
| Guaranteed listing? | YES. IHR guarantees
listings, for example on: Infertility Clinics Egg Donor Programs |
NO. You cannot get guaranteed listings. |
| Guaranteed placement? | YES. IHR guarantees that your promotional listing will be readily seen. | NO. You cannot get guaranteed placement. If your site is #200 in a list of 10,000 pages, it's unlikely that your site would be found. |
| Sends qualified traffic? | YES. YES. YES. IHR's pages send highly qualified traffic to local providers. The users are actively looking for a provider in IHR's clients local areas. | TYPICALLY NO. Search engines rarely send regionally qualified traffic to local providers. |
| Guaranteed promotional description? | YES. With a Description Listing, you can write your own 25 word description. | NO. You cannot write your own promotional descriptions. The search engine generates a description, which may not be what you want. |
| Low costs (i.e., time and money)? | YES. You spend very little money and very little time. | NO. Although, search engine traffic is typically free of charge, it is not free of labor. It typically takes a lot of time and effort to promote your site in search engines. Additionally, hiring a Search Engine Optimization company can be expensive. |
| Consistency of traffic | YES. Highly consistent traffic to client's sites, due to ongoing guaranteed placement. | NO. Traffic volume can vary depending on the constantly shifting search engine rankings. |