Explanation of IHR.com
Click-thru Statistics Reports

This Web page provides an FAQ (Frequently Asked Questions) for the IHR.com Click-thru Statistics reports.

What do the report columns mean?
Why does one of my rows of data contain only a few click-thru's?
Why does the same listing (e.g. Infertility Clinics) show up as two rows, rather than one row?
My report isn't properly displaying. How can I fix it?
Why do my Web server statistics show less traffic from IHR.com than the IHR.com click-thru report shows?

1. What do the report columns mean?

Report Column	Explanation
IHR.com Page	The IHR.com page where your promotional listing is displayed
Listing Details	Additional details about your listing: For example, if the page is divided into U.S. states, this column will tell you the state of the listing. N/A ("not applicable") occurs when there are no needed details to describe your listing.
Listing Type	The type of listing, including, for example: Flat fee - this is typically a $45/month flat-fee PPC - this means "pay-per-click"; typically the PPC charge is also displayed in the report Banner ad - displayed if you have an IHR banner ad
Click-thrus	the number of click-thru's for the specified time period If your listing was added mid-month, then the number of click-thrus will represent a partial month

2. Why does one of my rows of data contain only a few click-thrus?

There are a couple of possible reasons:

If the listing started mid-month, then you would only see a partial month of data. The following month's report would contain a complete month of data.
Once in a great while, the IHR click-thru statistics pick up an old listing that you may have had on IHR.com. Don't worry, though, you won't be charged for the errant listing.

3. Why does the same listing (e.g. Infertility Clinics in New York) display as two rows, rather than one row?

If the type of listing changed mid-month (e.g. from a Free Trial to a Flat-fee listing) then two rows would display on your report, with each row reflecting the type of listing for that part of the month.

4. My report isn't properly displaying. How can I fix it?

IHR can email the traffic reports in either of the following formats:

HTML (Web) - This format shows colors, images, or tables with aligned rows and columns. Most IHR clients receive this format, because the data is easier to read in this format.
Text-only - this format shows only text. You will not see colors, images, or tables with aligned rows and columns. A few IHR clients who cannot properly view HTML email, receive this format.

If you received the text version of the traffic report and you want to receive an HTML version, please review How to Display HTML email and then contact IHR to let us know that you want the HTML version.

If you are having trouble viewing your IHR traffic report in HTML format, please review How to Display HTML email.

5. Why do my web server statistics show less traffic from IHR.com than the IHR.com Click-thru Statistics report?

Sometimes a client finds that their web site server statistics show less traffic from IHR.com than the IHR.com Click-thru Statistics report. The typical reasons are the following:

The target web page was cached in the user's browser or the user's ISP
The users web browser did not report the "Referrer" (i.e. an IHR.com page) to the target server
A proxy or cache server asked for the web page

For a detailed explanation, please review Traffic Discrepancies between IHR Click-thru Reports and Your Hosted Web Statistics.