Explanation of IHR Website Statistics Reports

IHR provides easy-to-understand website statistics reports which allow our clients to analyze their website traffic and take action to increase the value of their websites. This web page contains the following sections:

Examples of Helpful Information in the IHR Website Statistics Report
Explanation of the IHR Website Statistics Report

Examples of Helpful Information in the IHR Website Statistics Report

Here are some examples of information you will probably find helpful:

List of "referring websites" which send traffic to your site. This information is particularly important if you spend money on promoting your site and wish to see how much traffic your advertisers are sending to your site.
List of your websites most popular pages.
List of keywords entered into search engines to find your site. This information is particularly helpful to assess which of your Web page keywords are helping you in the search engines.

Explanation of the IHR Website Statistics Report

The top two lines in the report:

Line 1: states when the Analog web statistics program started.
Example: "Program started at Wed-28-Feb-2001 06:11."
Line 2: states the period of time over which the traffic was analysed.
Example: "Analyzed requests from Sun-04-Feb-2001 00:04 to Sun-11-Feb-2001 03:01 (7.1 days)." This means that the report reviewed traffic starting from a few minutes into Sunday until the following Sunday 3am - a period of 7.1 days.

General Summary section:

Description: Most of the lines are technical and you can ignore them. The one and only line you should review is:

Average successful requests for pages per day:

This line displays the average requests for web pages (sometimes called "page views") per day, during the last seven days. On this line, there are two similar numbers, with the second number in parenthesis. You should use the first number and ignore the second number in parenthesis. Feel free to contact IHR if you want a more detailed explanation of the two numbers on this line.
How to use this section: If you want one single indicator of site traffic trends over time, the "Average successful requests for pages per day" number is the best one to use

Monthly Report section:

This section compares monthly page views. However, the data for this section is not usable, since it would require that IHR store access log files for many months, which requires considerable storage space. IHR recommends that you save your web statistics reports on a regular basis, then you can compare the reports over time for your trending analysis.

Request Report section:

Description: This section displays a list of the total number (not average) of requests for each page on your website, during the last seven days. This is rolling report. That is, for example, when the Tuesday night report runs it will compile all traffic back one week. Then when Wednesday night report is run, it will drop off the oldest day's worth of traffic and add in the newest day's worth of traffic.
Sort: number of pages requested.
How to use this section: This section shows you the most popular, and unpopular, web pages.

Referrer Report section:

Description: This section displays a list of web pages which referred traffic to your site,
Sort: number of requests.
How to use this section: This section tells you which web page a user was on right before the clicked on a link to come to your site. The information can help you make effective marketing decisions and assess the value of your promotion efforts. For example, if you purchased promotional links on two infertility websites, this section would show you the amount of traffic that each site sent to your site.

Referring Site Report section:

Description: This section is very similar to the Referrer Report section, except that in this section, the numbers are rolled up for each Domain Name that sent traffic to your site.
Sort: number of requests.
How to use this section: This report section is very helpful to give you a quick view of which websites send traffic to your site.