IHR - Creating a Second Website for Your Services

Creating a Second Website for Your Services

Some IHR clients start with a main website, and then later, create a second websites to focus on a particular service or product. Here are some examples:

Client starts with:	Then, client creates a more specialized website:
IVF center website	egg donor website
IVF center website	tubal reversal website
male reproduction website	vasectomy reversal website
male reproduction website	male products website

This web page discusses some of the advantages and issues of this strategy.

Advantages of a Second Website

You can separately brand a specialized sub-service. For example, if you represent an IVF clinic and you want to promote and brand your tubal reversal services.

Your second site can provide assurances to your target audience that you are a specialist in that procedure. For example, if you are a urologist specializing in male reproduction, but want to do develop your vasectomy reversal services, your second website assures prospective patients that you specialize in vasectomy reversal.

You can promote the second site to an entirely new audience which will only see the specialized information in the second website. For example, if you represent an IVF clinic, you can set up a second website aimed at attracting prospective egg donors. Your information would be tailored to only prospective egg donors.

You can provide specialized regional marketing, e.g. a Spanish website targeted to Mexico.

Because the second site is so specialized, this can help you get good search engine rankings, such as in Google.

Linking Strategies Between the Main Website and the Second Website

You'll need to develop a strategy for linking between the main website and the second websites. IHR can help you with this. Typically, the main website will have links to the second website, which provides these advantages to the second website:

Second website can receive traffic from main website.

Second website can receive inbound links to help their search engine rankings.

However, there are some issues to consider in linking, or not linking, from the second website back to main website. For example, perhaps when user arrives on your second specialized website, you don't want them to know about your main website. Feel free to discuss these issues with IHR.

Additional Issues to Consider with a Second Website

If you have strong branding with your main website, IHR recommends that you find ways to continue that branding into your second website. For example, you can repeat your organization name or use the same logo on the second website.

If your main website has good search engine standings, you'll want to keep that traffic and get new traffic to the second website. Hopefully, you can also get good search engine rankings with your second website. You can discuss strategies with IHR.

There is an additional cost to develop and maintain a second website. IHR offers reduced hosting prices for the second website:

hosting/promotion package. - use this package if IHR has a provider page where we can promote your services
hosting/maintenance package - use this package if IHR does not have a provider page where we can promote your services

You'll need to consider domain names which will help brand your second website.