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Getting Higher Search Engine Rankings

This web page is for IHR clients whose websites we host. When IHR builds your website, we add keywords into your website to help your site rank higher in the search engines.

General Comments About Search Engine Rankings

1. You can expect to rank high (e.g., in the top 10 or 20 search results) for fertility AND location keywords, such as:
    
   • "ivf houston"
   • "fertility clinic houston"
      
2. It is very difficult to rank high for popular generic keywords, such as "ivf". The main reason is these keywords are extremely competitive. For example, here are the number of search page results in Google on 2/2/09, for the following keywords:
    
   • "infertility" - 12,000,000 pages
   • "ivf" - 8,000,000 pages
   • "fertility clinic" - 2,500,000 pages
   • "egg donation" - 900,000 pages

   An additional difficult with ranking high for generic keywords in Google, is that Google tends to give the highest rankings for generic fertility keywords to generic fertility websites, such as government websites and directory websites, which are devoted to infertility information.  
   

3. IHR optimized your web pages for the combination of fertility AND location keywords when we built your website. IHR mainly optimizes websites for Google, since Google is, by far, the most popular search engine.

Testing Your Website Standings

You can easily test your website rankings by doing the following:

1. Click on the keyword phrase link below. You will go to the search engine with search results for that keyword phrase (e.g. "fertility clinic")
    
2. Now, in the search box, add your location, so that the search box says something like - "fertility clinic houston" and press Enter. Google will display your rankings for the fertility AND location keywords.

 
Tweaking Your Web Page Keywords to Get Higher Google Rankings

Unless you are in an extremely competitive area (e.g. the entire Los Angeles area), you should find that your website is ranked in the top 10 or 20 for fertility AND location keywords. After IHR has created your website with the initial keywords optimization, we do not go back and continually monitor your website and update keywords. There are companies that offer this service and the charge may be $1000 to $2000 a month, and typically there are no guarantees. To do an effective job with SEO (search engine optimization) is labor intensive.

If you find your website is not in the top in the top 10 or 20 search results for fertility AND location keywords, then feel free to contact IHR. We will run some tests and tweak your keywords, if you wish. The labor charge is $125/hour and it may take one to three hours to do this.

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